BoConcept produces Danish urban design since 1952. The success of the company stems from sixty years of experience and capability to combine tradition and innovation at the right rate. The inspirational source of their design collections is the pulsing rhythm of the town and the atmosphere of world major cities. The creative team of BoConcept is formed by names like Henrik Pedersen, Anders Nørgaard and Morten Georgsen. In 2012, Karim Rashid contributed with his dining collection Ottawa. The 2013 season was decisively influenced by the cooperation with the brand Smart. It resulted in a successful furniture series Smartville, which combines fast urban living with home sweet home comfort. The main priority of the brand is to produce superior, functional furniture, at a reasonable price. The added value is the ability to adapt the products to clients’ individual needs, and use the proportions of each space to their best.