{"id":9581,"date":"2020-11-05T15:39:48","date_gmt":"2020-11-05T14:39:48","guid":{"rendered":"http:\/\/www.bratislavadesignweek.sk\/?p=9581"},"modified":"2020-11-05T15:39:51","modified_gmt":"2020-11-05T14:39:51","slug":"barbora-bohusova","status":"publish","type":"post","link":"https:\/\/www.bratislavadesignweek.sk\/en\/barbora-bohusova\/","title":{"rendered":"Barbora Bohu\u0161ov\u00e1"},"content":{"rendered":"<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"blob:http:\/\/www.bratislavadesignweek.sk\/40439ff9-1f58-4a09-a64e-c8e259a4f1b9\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/www.bratislavadesignweek.sk\/wp-content\/uploads\/2020\/11\/IMG_0870-1-1024x768.jpg\" alt=\"\" data-id=\"9583\" data-link=\"http:\/\/www.bratislavadesignweek.sk\/?attachment_id=9583\" class=\"wp-image-9583\" srcset=\"https:\/\/www.bratislavadesignweek.sk\/wp-content\/uploads\/2020\/11\/IMG_0870-1-1024x768.jpg 1024w, https:\/\/www.bratislavadesignweek.sk\/wp-content\/uploads\/2020\/11\/IMG_0870-1-300x225.jpg 300w, https:\/\/www.bratislavadesignweek.sk\/wp-content\/uploads\/2020\/11\/IMG_0870-1-768x576.jpg 768w, https:\/\/www.bratislavadesignweek.sk\/wp-content\/uploads\/2020\/11\/IMG_0870-1-94x70.jpg 94w, https:\/\/www.bratislavadesignweek.sk\/wp-content\/uploads\/2020\/11\/IMG_0870-1-600x450.jpg 600w, https:\/\/www.bratislavadesignweek.sk\/wp-content\/uploads\/2020\/11\/IMG_0870-1-900x675.jpg 900w, https:\/\/www.bratislavadesignweek.sk\/wp-content\/uploads\/2020\/11\/IMG_0870-1-1280x960.jpg 1280w, https:\/\/www.bratislavadesignweek.sk\/wp-content\/uploads\/2020\/11\/IMG_0870-1.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook u\u017e d\u00e1vno nie je len miestom soci\u00e1lnej interakcie s\npriate\u013emi. Stal sa bojiskom, na ktorom sa \u010dasto rod\u00ed s\u00fa\u010dasn\u00e1 politika. D\u00f4kazom\nje napr\u00edklad slovensk\u00fd premi\u00e9r Igor Matovi\u010d. Facebook mu umo\u017e\u0148uje r\u00fdchlo\nstrieda\u0165 role a z\u00e1rove\u0148 p\u00f4sobi\u0165 autenticky. M\u00f4\u017ee tam by\u0165 premi\u00e9rom, otcom,\nman\u017eelom, aktivistom \u010di \u017eovi\u00e1lnym sympa\u0165\u00e1kom. Jeho Facebook v\u0161ak nehovor\u00ed ni\u010d o\ntom, ak\u00fdm je v skuto\u010dnosti politikom alebo \u010dlovekom. Jeho Facebook hovor\u00ed len\nto, \u010do Igor Matovi\u010d s\u00e1m o sebe chce poveda\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moja diplomov\u00e1 pr\u00e1ca je arch\u00edvom vy\u0161e 600 screenshotov Matovi\u010dov\u00fdch\nvyjadren\u00ed a pr\u00edspevkov, ktor\u00e9 som n\u00e1sledne organizovala do rozsiahlej data\nvizualiz\u00e1cie. K\u013e\u00fa\u010dom mi boli jednotliv\u00e9 t\u00e9my, ktor\u00fdm sa Igor Matovi\u010d na svojom\nFacebooku venuje. Z\u00e1merne som sa s\u00fastredila na pr\u00edspevky, ktor\u00e9 nekomentuj\u00fa\npolitiku, ale sna\u017eia sa n\u00e1s presved\u010di\u0165 o tom, \u017ee Matovi\u010dova ka\u017edodennos\u0165 je\noby\u010dajn\u00e1, \u013eudov\u00e1 a podobn\u00e1 na\u0161ej. Pr\u00e1ve t\u00e1to performovan\u00e1 autenticita mu\ngeneruje lajky a popularitu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analyzovan\u00edm Matovi\u010dovho jazyka dizajnujem mapy jeho facebookv\u00e9ho\nprofilu a tak nab\u00e1dam k vytv\u00e1raniu sch\u00e9m jeho mysle. In\u0161tal\u00e1cia je\ninterakt\u00edvna, mo\u017eno do nej vst\u00fapi\u0165 a \u013eubovo\u013ene preskupova\u0165 jej fragmenty do\nnov\u00fdch kontextov. Rozh\u00e1dzan\u00edm p\u00f4vodn\u00e9ho usporiadania jednotliv\u00fdch prvkov vznik\u00e1\nchaos, ktor\u00fd sa pred nami sna\u017e\u00ed Facebook svoj\u00edm dizajnom ukry\u0165. Cie\u013eom tohto\nsubjekt\u00edvneho pr\u00edstupu je vymedzi\u0165 sa vo\u010di technologickej racionalite\nsoci\u00e1lnych m\u00e9di\u00ed, ktor\u00e1 je zav\u00e1dzaj\u00faca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Materializ\u00e1cia v podobe otvorenej formy m\u00e4kk\u00e9ho koberca m\u00e1 vytvori\u0165\nprostredie, kde je mo\u017en\u00e9 tr\u00e1vi\u0165 \u010das a \u010d\u00edta\u0165 Facebook nov\u00fdm, imaginat\u00edvnej\u0161\u00edm\nsp\u00f4sobom, ktor\u00fd kontrastuje so zdanlivou pominute\u013enos\u0165ou facebookov\u00fdch\npr\u00edspevkov.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sna\u017e\u00edm sa by\u0165 k prostrediu Facebooku kritick\u00e1, no okrem toho do\nneho vstupujem s istou fascin\u00e1ciou a nad\u0161en\u00edm objavite\u013ea &#8211; to je, pod\u013ea m\u00f4jho\nn\u00e1zoru, nutn\u00fd postup ako v soci\u00e1lnych sie\u0165ach pre\u017ei\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook is not just a place for social interaction with friends\nand it hasn&#8217;t been for a long time. It became a battlefield, where the current\npolitics is born. The evidence of this effect is our current Prime minister\nIgor Matovi\u010d. Facebook allows him to quickly change roles but still keep\nauthenticity. He can be a Prime minister, father, husband, activist, or a cool\nguy. But there is nothing that his Facebook account says about his actual\npolitical activity or who he truly is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His Facebook feed only says, what he wants to say himself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My diploma project is an archive of over 600 screenshots of Prime\nministers Facebook statements, which I organised into extensive data\nvisualisation. The key to this categorisation was the topics, which Igor\nMatovi\u010d brings at his account himself. I specifically picked the statements,\nwhich do not comment on politics, instead, they try to convince us about his\neveryday life that is ordinary and alike ours. This performed authenticity is\nwhat generates his likes and popularity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am designing the maps of his Facebook feed and also schemes of\nhis mind by analyzing the language that he uses. Installation is interactive,\nthe viewer may enter the space and rearrange the fragments into new contexts,\nor even into chaos. This subjective approach aims to contrast with the\ntechnical rationality of social media, which is misleading.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Materialization represents a soft carpet that associates the\nenvironment, where you can spend your free time and read Facebook in a new,\nimaginative way, which is in contrast with the delusional temporality of\nFacebook statuses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I try to be critical towards Facebook, but I enter that space with\nthe fascination and excitement of an explorer at the same time. That is, in my\nopinion, an urgent method of how to survive in the social media environment.<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook u\u017e d\u00e1vno nie je len miestom soci\u00e1lnej interakcie s priate\u013emi. Stal sa bojiskom, na ktorom sa \u010dasto rod\u00ed s\u00fa\u010dasn\u00e1 politika. D\u00f4kazom je napr\u00edklad slovensk\u00fd premi\u00e9r Igor Matovi\u010d. Facebook mu umo\u017e\u0148uje r\u00fdchlo strieda\u0165 role a z\u00e1rove\u0148 p\u00f4sobi\u0165 autenticky. M\u00f4\u017ee tam by\u0165 premi\u00e9rom, otcom, man\u017eelom, aktivistom \u010di \u017eovi\u00e1lnym sympa\u0165\u00e1kom. Jeho Facebook v\u0161ak nehovor\u00ed ni\u010d o tom, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[786,833,848],"tags":[],"class_list":["post-9581","post","type-post","status-publish","format-standard","hentry","category-vystavujuci","category-vystavujuci-2020-vystavujuci-2020","category-vystavujuci-2020"],"_links":{"self":[{"href":"https:\/\/www.bratislavadesignweek.sk\/en\/wp-json\/wp\/v2\/posts\/9581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bratislavadesignweek.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bratislavadesignweek.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bratislavadesignweek.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bratislavadesignweek.sk\/en\/wp-json\/wp\/v2\/comments?post=9581"}],"version-history":[{"count":1,"href":"https:\/\/www.bratislavadesignweek.sk\/en\/wp-json\/wp\/v2\/posts\/9581\/revisions"}],"predecessor-version":[{"id":9585,"href":"https:\/\/www.bratislavadesignweek.sk\/en\/wp-json\/wp\/v2\/posts\/9581\/revisions\/9585"}],"wp:attachment":[{"href":"https:\/\/www.bratislavadesignweek.sk\/en\/wp-json\/wp\/v2\/media?parent=9581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bratislavadesignweek.sk\/en\/wp-json\/wp\/v2\/categories?post=9581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bratislavadesignweek.sk\/en\/wp-json\/wp\/v2\/tags?post=9581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}