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was founded in 2017 as a brand presenting shirts solely in different shades of white colour.
Our creative team believes that less is more and that is why our main goal is to stick to minimalism, purity, simplicity and timelessness in everyday life. The brand design brings a cosy experience thanks to the combination of sophisticated firm materials and austere, yet free forms. The softness of colour intertwines with a sharp style of a shirt. The very essence of the brand identity is thick-woven undyed cotton which provides for sustainability, reliability and long-term endurance. The first collection of the brand draws inspiration from geometrical shapes transformed into either an apparent form of pockets and necklines, or into the less bold details such as fastening.
BIELA also brings a sincere quality of realisation which underlines the particular character of a shirt.
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