BADW 2025 Grand Prix - Monika Juríková and Peter Pozník

BADW 2025 MAIN PRIZE

Monika Juríková
 @monmoonika
 delulusionships
 2025

delulusionships is a publication about parasocial relationships - the one-sided attachments we form to persons (real or fictional) who have no idea we exist. The project combines theory, critical commentary and personal research through surveys, interviews and essays. The author becomes a storyteller who balances between irony, intimacy and humorous obsessiveness. The publication's visuals were created through what is known as a "parasocial techniky™️" - each graphic design decision was determined by fans on Instagram. The result is a book about false intimacy, real consequences, and the fine line between fascination and obsession.

delulusionships is a publication about parasocial relationships - those one-sided bonds we form with people (real or fictional) who have no idea we exist. The project combines theory, critical commentary, and personal research through polls, interviews, and essays. The narrator is the author herself, balancing irony, intimacy, and humorous obsession. Visually, the book was shaped through a "parasocial technique™️" - every design decision was voted on by her Instagram followers. The result is a book about fake intimacy, real consequences, and the thin line between fascination and obsession.

Peter Poznik
@peter_poznik
 PCAE: Video Games as Tools for Graphic Design
 2024

PCAE is a publication exploring the possibilities of using video games as a tool for graphic design. Here, the video game acts as a medium that, through its limitations, defines a new aesthetic and functionality for the resulting visual output. The project consists of a selection of games, experimental design in their environments, and subsequent analysis of how game mechanics can enrich traditional visual communication practices. The publication thus opens up questions of multidisciplinarity and pushes the boundaries of graphic design towards new forms of creation.

PCAE is a publication exploring the potential of video games as tools for graphic design. Here, the video game acts as a medium that, through its limitations, defines a new aesthetic and functional layer of the final output. The project involves selecting suitable games, experimenting with design inside their environments, and analyzing how game mechanics can enrich traditional approaches to visual communication. The publication opens questions of multidisciplinarity and expands the boundaries of graphic design towards new modes of making.