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The project focuses on promoting local industry and its relationship with contemporary design.

We believe that the best of the local industry and contemporary design should work together. We are concerned with the interaction and meaningful link between the traditional producers and young or recognized designers. Our goal is to create a local basis of everyday wardrobe, that is available, timeless, authentic and valuable.

Current cooperate with BOTAS 66, ELEGA, JITEX, MOLEDA, NAPA, REDNO, SNAHA, TONAK, VAVI and VLČEK. Featured LOCAL ICONS products are avaliable in Prague shops like CZECH LABELS & FRIENDS, LEEDA, DEBUT GALLERY and LA GALLERY NOVESTA.


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rolák JITEX Comfort & fez TONAK_foto Adam Křena_WEB

redesign LOCAL ICONS & ELEGA_foto Adam Křena_web